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Terceiro setor e captacao de recursos

Name: Terceiro setor e captacao de recursos
Brand: Novas Edicoes Academicas
SKU: 09877132
Price: 30.79 EUR
Availability: InStock
Author: Spers Valeria R E
ISBN: 9783639751710

Spers Valeria R E

Yamamoto Cleusa S

Santos Nilceia Cristina Dos

Language

Portuguese

Book Paperback

Libristo code: 09877132

Publishers Novas Edicoes Academicas, March 2015

O terceiro setor é composto por organizaçőes particulares, que năo pertencem ao Estado e năo desenvo... Full description

Libristo code: 09877132

75 b

30.79 € VAT included

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O terceiro setor é composto por organizaçőes particulares, que năo pertencem ao Estado e năo desenvolvem atividades econômicas, entretanto, atuam fazendo um contraponto entre ŕs açőes do governo e ŕs necessidades da sociedade, realizando açőes voltadas para a produçăo ou a distribuiçăo de bens e serviços públicos, complementando as açőes públicas e privadas. Essas organizaçőes, fundaçőes ou instituiçőes privadas que atuam no terceiro setor para financiar suas atividades e projetos necessitam de recursos humanos, financeiros e materiais. A captaçăo de recursos (fundraising) se caracteriza pela busca de recursos financeiros de terceiros junto ao setor público, ao setor corporativo e aos indivíduos. A forma e as práticas adotadas para a captaçăo de recursos se diferem conforme o alvo financiador escolhido. No caso dos doadores individuais, para melhorar a captaçăo de recursos é necessário descobrir e acompanhar as opiniőes, expectativas, motivaçőes e os desejos dos doadores. Neste livro é possível conhecer os fatores que motivam os doadores a contribuírem com recursos para as organizaçőes sociais, bem como identificar as características do comportamento dos doadores. Boa leitura!