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Telefonmarketing

Ziele und Methoden aus linguistischer Perspektive. Diss.

Language GermanGerman
Book Paperback
Book Telefonmarketing Kirsten Plog
Libristo code: 06804099
Publishers Springer Fachmedien Wiesbaden, December 1995
Verkäufer im Telefonmarketing sind "Schwerstarbeiter" - in ihrem Arbeitsgebiet finden sie die schwie... Full description
? points 135 b
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Verkäufer im Telefonmarketing sind "Schwerstarbeiter" - in ihrem Arbeitsgebiet finden sie die schwierigsten Kommunikationsbedingungen vor: abstrakter Verkaufsgegenstand, unpersönliches Medium, geringe Bedarfslage, reger Wettbewerb, hohe Gewinnerwartungen, wenig Verkaufserfolge, verunsicherte oder verärgerte Adressaten und heikle Gesprächssituationen. Je kompetenter man als Telefonverkäufer ist, desto positiver ist der Einfluß auf den Gesprächspartner. Hier ist Fachwissen aus Dialoganalyse und Linguistik gefragt, denn aus dieser Perspektive kann die Kommunikationskompetenz der Beteiligten ideal beleuchtet und fundiert erweitert werden. Praxishinweise und -konzepte zeigen innovative Wege aus dem Dilemma.

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About the book

Full name Telefonmarketing
Author Kirsten Plog
Language German
Binding Book - Paperback
Date of issue 1995
Number of pages 341
EAN 9783531125954
ISBN 3531125958
Libristo code 06804099
Publishers Springer Fachmedien Wiesbaden
Weight 467
Dimensions 152 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Sociology & anthropology > Sociology
Society & Social Sciences > Society & culture: general
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