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Technischer Vertrieb

Grundlagen des Business-to-Business Marketing

Language GermanGerman
Book Hardback
Book Technischer Vertrieb Michael Kleinaltenkamp
Libristo code: 01566592
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 1999
Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung... Full description
? points 343 b
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Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet. Zur Vorbereitung konkreter Marketingentscheidungen im Business-to-Business-Bereich werden Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung sowie die Strategien der Marktbearbeitung behandelt. In dieser zweiten Auflage wurden die Inhalte neu gegliedert, überarbeitet und teilweise erweitert. Sie umfasst alle notwendigen Grundlagen und überlässt spezielle Anforderungen den weiteren Werken der Herausgeber im gleichen Verlag. So entsteht ein eng verzahntes Informationswerk von hoher Qualität.

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About the book

Full name Technischer Vertrieb
Author Michael Kleinaltenkamp, Wulff Plinke
Language German
Binding Book - Hardback
Date of issue 1999
Number of pages 780
EAN 9783540641742
ISBN 3540641742
Libristo code 01566592
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1260
Dimensions 156 x 234 x 41

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
Economics, Finance, Business & Management > Economics
Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies
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