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The aim of this text is to demonstrate how advertising can better serve its audience. It points out...
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Libristo code: 06381941
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The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
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About the book
Full name
Tangled Web They Weave
Author
Ivan L. Preston
Language
English
English
Binding
Book - Hardback
Date of issue
2002
Number of pages
224
EAN
9780299141905
ISBN
9780299141905
Libristo code
06381941
Publishers
University of Wisconsin Press
Weight
522
Dimensions
161 x 236 x 21
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