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Sustainable Innovation

Name: Sustainable Innovation
Brand: Springer Nature Switzerland AG
SKU: 24433381
Price: 63.19 EUR
Availability: InStock
Author: Anshu Saxena Arora
ISBN: 9783030304201

Trends in Marketing and Management

Anshu Saxena Arora

Sabine Bacouel-Jentjens

Mohamad Sepehri

Amit Arora

Language

English

Book Hardback

Libristo code: 24433381

Publishers Springer Nature Switzerland AG, December 2019

In today's ever-changing global world, there is a permanent need for anticipating new and evolving c... Full description

Libristo code: 24433381

155 b

63.19 € VAT included

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In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.