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How can packaging design help consumers reduce the amount of waste they produce because of everyday life products consumption? How can a designer make people more sensitive to sustainability by limiting the waste they produce through their everyday life packaged products? The goal of the designer here is to make people waste less by giving them the opportunity to buy products which do not require an amount of packaging to dispose of, and through which they can see advantages in buying such products. This project is aiming people living in developed and industrialised countries who consume products which automatically create waste, and who do not necessarily feel concerned about sustainability and responsible consumption .
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