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Supermarket Wars

Global Strategies for Food Retailers

Language EnglishEnglish
Book Hardback
Book Supermarket Wars Geoffrey Randall
Libristo code: 04775845
Publishers Palgrave USA, September 2005
Leading international food retailers have in recent years expanded beyond national boundaries and st... Full description
? points 148 b
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Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.

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