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Successful Innovation

Name: Successful Innovation
Brand: Edward Elgar Publishing Ltd
SKU: 04848985
Price: 197.89 EUR
Availability: InStock
Author: Jan Cobbenhagen
ISBN: 9781840643886

Towards a New Theory for the Management of Small and Medium Sized Enterprises

Jan Cobbenhagen

Language

English

Book Hardback

Libristo code: 04848985

Publishers Edward Elgar Publishing Ltd, September 2000

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate.... Full description

Libristo code: 04848985

484 b

197.89 € VAT included

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Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyzes the innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation management in small- and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.