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Strategy Express
Language
English
English
Book
Paperback
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers a...
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Libristo code: 01433423
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27 b
27 b
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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking...fast.
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About the book
Full name
Strategy Express
Author
John Middleton, Bob Gorzynski
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
130
EAN
9781841127071
ISBN
1841127078
Libristo code
01433423
Publishers
John Wiley and Sons Ltd
Weight
152
Dimensions
126 x 173 x 8
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