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Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Language EnglishEnglish
Book Hardback
Book Strategy and Communication for Innovation Nicole Pfeffermann
Libristo code: 15194932
Publishers Springer International Publishing AG, March 2017
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusi... Full description
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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About the book

Full name Strategy and Communication for Innovation
Author Nicole Pfeffermann, Julie Gould
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 424
EAN 9783319495408
ISBN 3319495402
Libristo code 15194932
Publishers Springer International Publishing AG
Weight 7981
Dimensions 155 x 235 x 31

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
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