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Strategický marketing
Language
Slovak
Slovak
Book
Paperback
Cieľom predkladanej publikácie je:
- vysvetliť význam marketingového plánu a marketingovej st...
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Libristo code: 08879264
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47 b
47 b
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Cieľom predkladanej publikácie je: - vysvetliť význam marketingového plánu a marketingovej stratégie pre efektívny podnikový manažment, - vymedziť úlohu zákazníckych a konkurenčných stratégií v procese budovania trhovej pozície podniku, - analyzovať procesy implementácie a kontroly marketingových plánov v podnikoch, - objasniť využitie nástrojov strategického marketingu v procese marketingového plánovania.
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About the book
Full name
Strategický marketing
Author
Dagmar Lesáková
Language
Slovak
Slovak
Binding
Book - Paperback
Date of issue
2014
Number of pages
350
EAN
9788089710072
ISBN
978-80-8971-007-2
Libristo code
08879264
Publishers
Sprint 2
Weight
460
Dimensions
210 x 148
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