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Strategic Communication
Language
English
English
Book
Paperback
Strategic Communication (Second Edition) deals with the principles behind strategic communication pl...
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Libristo code: 13677734
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Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
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About the book
Full name
Strategic Communication
Author
James Mahoney
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
320
EAN
9780190303761
ISBN
9780190303761
Libristo code
13677734
Publishers
Oxford University Press Australia
Weight
484
Dimensions
245 x 173 x 16
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