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Strategic Communication
Language
English
English
Book
Hardback
The focus of this book is Strategic Communication. Communication can be defined as strategic if its...
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Libristo code: 10040346
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594 b
594 b
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The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they c
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About the book
Full name
Strategic Communication
Author
Anthony Dudo, Leeann Kahlor
Language
English
English
Binding
Book - Hardback
Date of issue
2016
Number of pages
192
EAN
9781138184787
ISBN
9781138184787
Libristo code
10040346
Publishers
Taylor & Francis Ltd
Weight
540
Dimensions
152 x 229 x 20
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