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Strategic Brand Management, 3rd Edition
Language
English
English
Book
Paperback
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renown...
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Libristo code: 25655638
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163 b
163 b
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In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building endur
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About the book
Full name
Strategic Brand Management, 3rd Edition
Author
CHERNEV
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
266
EAN
9781936572625
ISBN
1936572621
Libristo code
25655638
Publishers
Cerebellum Press
Weight
510
Dimensions
191 x 235 x 14
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