Contact
How to shop
Delivery
Shopping guide
Staying the Consumption Course
Exploring the Individual Lock-in Process in Service Relationships
English
111 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
21.09
€
/
Paperback
15.59
€
/
Paperback
29.69
€
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
38.69
€
/
Paperback
32.29
€
/
Paperback
24.09
€
/
Paperback
25.69
€
