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The Public Information Model Evolves details the public relations efforts of a government agency, wh...
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Libristo code: 06827207
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The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.
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About the book
Full name
State Agency Public Relations
Author
Carol Madere
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
168
EAN
9783639190991
ISBN
3639190998
Libristo code
06827207
Publishers
VDM Verlag
Weight
254
Dimensions
152 x 229 x 10
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