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Social Influence and Consumer Behavior
Language
English
English
Book
Paperback
A good deal of consumer research is focused on social influence, since consumers make purchase decis...
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Libristo code: 09058213
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A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence
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EWA KASP
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About the book
Full name
Social Influence and Consumer Behavior
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
144
EAN
9781138844872
ISBN
9781138844872
Libristo code
09058213
Publishers
Taylor & Francis Ltd
Weight
272
Dimensions
189 x 246 x 8
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