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Smarte Events

Language GermanGerman
Book Paperback
Book Smarte Events Stefan Luppold
Libristo code: 36638224
Publishers Springer Gabler, September 2021
Smarte Events entstehen aus schlauen, zeitgemäßen, strategisch und inszenatorisch passgenauen Live-K... Full description
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Smarte Events entstehen aus schlauen, zeitgemäßen, strategisch und inszenatorisch passgenauen Live-Kommunikationskonzepten. Sie kombinieren die Möglichkeiten von Onsite- und Online-Events im Sinne einer besseren Zielerreichung. Das Mischungsverhältnis aus analog und digital ergibt sich dabei aus der Gesamtzielsetzung, den Kommunikationszielen, der Erreichbarkeit der Stakeholder und Zielgruppen sowie der erwarteten Dauer bis zur Erreichung der Kommunikationsziele. Erlebbarkeit, Orientierung, Information, Aktivierung, Involvierung, Emotionalisierung. Von der kleinen, feinen Zielgruppe bis hin zu vielen tausend Teilnehmern. Smarte Events sind schneller, effektiver, genauer, messbarer und in ihrer Wirkung besser zu skalieren. 

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About the book

Full name Smarte Events
Author Stefan Luppold
Language German
Binding Book - Paperback
Date of issue 2021
Number of pages 57
EAN 9783658352165
ISBN 3658352167
Libristo code 36638224
Publishers Springer Gabler
Weight 108
Dimensions 148 x 210 x 5

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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