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Smart Products, Smarter Services

Name: Smart Products, Smarter Services
Brand: Cambridge University Press
SKU: 04090942
Price: 48.59 EUR
Availability: InStock
Author: Mary J Cronin
ISBN: 9780521147507

Mary J Cronin

Language

English

Book Paperback

Libristo code: 04090942

Publishers Cambridge University Press, August 2010

We are surrounded by products that have minds of their own. Computing power, in the form of microcon... Full description

Libristo code: 04090942

119 b

48.59 € VAT included

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We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer. This ecosystem model is then applied to smart products in the automotive, wireless, energy, residential, and health industries. The book concludes with recommendations for successfully managing smart products and services.