Simplifying Value Selling Using AI

AI WILL NOT REPLACE SALESPEOPLE.

SALESPEOPLE USING AI WILL REPLACE THOSE WHO DON'T.

Less than eighteen months after publishing Simplifying Value Selling, I rewrote it.

The reason was simple: Generative Artificial Intelligence is the biggest productivity breakthrough in the history of professional selling. AI can help you research customers, prepare for meetings, create compelling messaging, and analyze opportunities in minutes instead of hours.

But AI alone doesn't create successful salespeople. Without a proven sales process, it simply helps people do the wrong things faster.

Simplifying Value Selling Using AI combines the proven Value Selling Institute (VSI) Sales Process with practical AI applications to help you become more productive, intentional, and effective throughout the entire sales cycle.

Inside, you'll learn how to:

• Leverage practical AI prompts and proven Value Selling tools to accelerate your results.
• Apply the VSI six-stage Sales Process to consistently create and protect customer value.
• Build compelling Value Propositions using the proprietary "Is, Does, Means" framework.
• Quantify business value to move your conversations completely beyond features and price.
• Use AI to prepare, communicate, and execute more effectively at every stage of the pipeline.

Whether you're an individual contributor, sales manager, or business leader, this book provides the definitive roadmap to combine the discipline of Value Selling with the power of AI to win more business.

Robert "Bob" Hultz is the Founder and President of the Value Selling Institute. Grounded in over 35 years of real-world B2B industrial selling experience-including leading high-performing commercial teams at General Electric (GE)-he helps global organizations embed intentional sales processes, practical tools, and AI-powered productivity frameworks to maximize win rates.

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