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Shortcut

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Language EnglishEnglish
Book Paperback
Book Shortcut John Pollack
Libristo code: 09401859
Publishers Penguin Books, September 2015
From the meatpacking plants that inspired Henry Ford''s first moving assembly line, to the domino th... Full description
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From the meatpacking plants that inspired Henry Ford''s first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind'' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.''

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About the book

Full name Shortcut
Author John Pollack
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 238
EAN 9781592409471
ISBN 9781592409471
Libristo code 09401859
Publishers Penguin Books
Weight 244
Dimensions 135 x 205 x 24

Categories

Language & Linguistics > Linguistics > Sociolinguistics
Language & Linguistics > Linguistics > Historical & comparative linguistics
Language & Linguistics > Linguistics > Semantics, discourse analysis, stylistics
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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