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Language
German
German
Book
Paperback
The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perce...
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Libristo code: 06811602
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156 b
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The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect to be entertained. §§This book aims to describe the development and growth§of shoppertainment as well as chances on its§expansion on the European and especially the Austrian§market.
Actress
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EWA KASP
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About the book
Full name
Shoppertainment
Author
Christine Cordt
Language
German
German
Binding
Book - Paperback
Date of issue
2008
Number of pages
136
EAN
9783639016413
ISBN
3639016416
Libristo code
06811602
Publishers
VDM Verlag
Weight
191
Dimensions
152 x 229 x 7
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