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Serving Online Customers

Language EnglishEnglish
Book Paperback
Book Serving Online Customers Donald A. Barclay
Libristo code: 04721778
Publishers Rowman & Littlefield, July 2014
Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of... Full description
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Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. In Serving Online Customers: Lessons for Libraries from the Business World Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas: *Improving the Self-Service Experience *Bringing Reference Service to the Online Customer *Adding Libraries to the Distance Education Mix *Designing Library Websites for Both Trust and Pleasure *Implementing Recommendation Agents and Avatars into Online Services *Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users' experience and help bring new users to the library.

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About the book

Full name Serving Online Customers
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 232
EAN 9780810887329
ISBN 0810887320
Libristo code 04721778
Weight 358
Dimensions 230 x 152 x 17
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