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Language EnglishEnglish
Book Paperback
Book Services Marketing William (Murdoch University) Chitty
Libristo code: 19549192
Publishers Oxford University Press Australia, June 2019
Services Marketing Second Edition helps students understand the role that services marketing plays i... Full description
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Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the prac

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About the book

Full name Services Marketing
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 496
EAN 9780190303167
ISBN 9780190303167
Libristo code 19549192
Weight 1004
Dimensions 246 x 203 x 20
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