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Services Marketing B&W

Language EnglishEnglish
Book Paperback
Book Services Marketing B&W Douglas Hoffman
Libristo code: 04806000
Publishers Cengage, April 2009
This new international edition of Services Marketing provides an up-to-date and comprehensive overvi... Full description
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

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About the book

Full name Services Marketing B&W
Author Douglas Hoffman, John E.G. Bateson, Emma Wood
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 250
EAN 9781473709126
ISBN 1473709121
Libristo code 04806000
Publishers Cengage
Weight 1185
Dimensions 190 x 246 x 34

Categories

Society & Social Sciences > Education > Teaching skills & techniques
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