Serialization, Commercialization and the Children's Classics

An exploration of the serialization of children's classics by contemporary publishers, this book digs into the impact of the practice and provides new ways of reading the corpus of British children's literature from the 20th century. Amy Webster demonstrates how publishers select texts for their series, which texts they omit, which outliers are sometimes included and how a core group of works from the golden age of children's literature emerged. The text also examines how texts are abridged and transformed from publisher to publisher through close readings of The Wind in the Willows and Alice’s Adventures in Wonderland; and how the repackaging of works within a series highlight issues and choices tied to key paratextual elements. Analysing data through distant reading and close reading of series from Ladybird, Longman, Puffin and Walker Illustrated editions, this book sheds light on how modern classics series are marked by variation and instability but also a reductive homogeneity. Through her use of quantitative and text-focused research, Webster reveals how commercial motivations have created a gulf between the canonical concepts of the classic and how the term functions as a marketing tool in British children’s publishing. With notions of what counts as a classic compromised and complicated, this book leads the call for a critical approach towards both the term ‘classic’ and to reading children’s classics that acknowledges how they are tied to the commercial enterprises of the children’s book business.