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Schwarze Schafe

Negativmarketing bedroht auch den Ruf von seriösen Unternehmen

Language GermanGerman
Book Paperback
Book Schwarze Schafe Harald Reil
Libristo code: 09487638
Publishers Gbi-Genios Verlag, July 2015
Es gibt Unternehmen, die versprechen das Blaue vom Himmel herunter. Sie täuschen, manipulieren oder... Full description
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Es gibt Unternehmen, die versprechen das Blaue vom Himmel herunter. Sie täuschen, manipulieren oder bewegen sich in Grauzonen des Gesetzes. Schlagzeilen machten vor kurzem einige Lebensmittel- und Waschmittelhersteller, die Stiftung Warentest an der Nase herumführen wollten. Aber auch in anderen Branchen wird mitunter gewaltig geschummelt. Das Schlimme daran: Das Negativmarketing bedroht auch den Ruf von jenen Unternehmen, die nicht mit gezinkten Karten spielen. In den neuen Kanälen werden Unternehmen dafür schnell abgestraft.

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About the book

Full name Schwarze Schafe
Author Harald Reil
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936637
ISBN 3737936633
Libristo code 09487638
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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