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Schlusselfaktoren im E-Commerce

Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung

Language GermanGerman
Book Paperback
Book Schlusselfaktoren im E-Commerce Richard C. Geibel
Libristo code: 33249984
Publishers Springer, November 2020
Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven M... Full description
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Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen. Dazu werden die vier Schlüsselfaktoren im E-Commerce umfassend dargestellt. Leser und Leserinnen erhalten grundlegende Impulse für die Neuausrichtung von Geschäftsmodellen, zur Gestaltung von Wachstumsprozessen und zur Erzielung nachhaltiger Erträge. Das essential geht dabei über die übliche Auflistung von operativen To-dos hinaus und zeigt Faktoren auf, die digitalen Technologien und E-Commerce zu disruptiver Wirkung verhelfen. 

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About the book

Full name Schlusselfaktoren im E-Commerce
Author Richard C. Geibel, Robin Kracht
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 50
EAN 9783658319588
ISBN 3658319585
Libristo code 33249984
Publishers Springer
Weight 97
Dimensions 148 x 210 x 4

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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