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Sales Technology
Language
English
English
Book
Paperback
This textbook is concerned with how executives can effectively manage a complex and costly sales tec...
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Libristo code: 01220021
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44 b
44 b
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This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then provides an exhaustive review of the factors that might lead to effective sales technology implementation and presents a managerially relevant conceptual framework, which illuminates the mediating pathways from using the system to salesperson productivity.
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About the book
Full name
Sales Technology
Author
Panagopoulos
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
180
EAN
9781606491164
ISBN
1606491164
Libristo code
01220021
Publishers
Business Expert Press
Weight
290
Dimensions
153 x 229 x 9
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