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Routledge Library Editions: Consumer Behaviour
Language
English
English
Book
Hardback
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volu...
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Libristo code: 06749205
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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
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About the book
Full name
Routledge Library Editions: Consumer Behaviour
Author
Various
Language
English
English
Binding
Book - Hardback
Date of issue
2014
Number of pages
1308
EAN
9781138792760
ISBN
9781138792760
Libristo code
06749205
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
138 x 216
