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ROI Fundamentals - Why and When to Measure Return on Investment

Name: ROI Fundamentals - Why and When to Measure Return on Investment
Brand: John Wiley & Sons Inc
SKU: 04921324
Price: 51.39 EUR
Availability: InStock
Author: Patricia Pulliam Phillips
ISBN: 9780787987169

Patricia Pulliam Phillips

Jack J. Phillips

Language

English

Book Paperback

Libristo code: 04921324

Publishers John Wiley & Sons Inc, February 2008

ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Serie... Full description

Libristo code: 04921324

126 b

51.39 € VAT included

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ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.