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Révolution relation

Language FrenchFrench
Book Paperback
Book Révolution relation Stéphane Lautissier
Libristo code: 32854438
Publishers Editions L'Harmattan, May 2022
Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau mo... Full description
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Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau modèle de création de valeur adaptée aux enjeux modernes pour aider les marketers et les communicants à sortir de leur logique de gestion et cultiver la notion de valeur en profondeur. En ce sens, il s'agit de prolonger les expérimentations initiées pour accompagner le marketing dans sa révolution, et de l'aider à devenir relationnel (relation aux autres, à l'environnement, à ses projets, à soi-même).

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About the book

Full name Révolution relation
Author Stéphane Lautissier
Language French
Binding Book - Paperback
Date of issue 2022
Number of pages 160
EAN 9782296069206
ISBN 2296069207
Libristo code 32854438
Publishers Editions L'Harmattan
Weight 226
Dimensions 135 x 215 x 10

Categories

Economics, Finance, Business & Management > Business & Management
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