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Return on Ideas

Name: Return on Ideas
Brand: John Wiley & Sons Inc
SKU: 04878805
Price: 38.49 EUR
Availability: InStock
Author: David S. Nichols
ISBN: 9780470028575

A Practical Guide to Making Innovation Pay

David S. Nichols

Language

English

Book Hardback

Libristo code: 04878805

Publishers John Wiley & Sons Inc, April 2007

Return on Ideas is a practical guide to getting more from the resources you put into your innovation... Full description

Libristo code: 04878805

94 b

38.49 € VAT included

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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

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About the book

Full name Return on Ideas

Author David S. Nichols

Language

English

Binding Book - Hardback

Date of issue 2007

Number of pages 280

EAN 9780470028575

ISBN 0470028572

Libristo code 04878805

Publishers John Wiley & Sons Inc

Weight 752

Dimensions 190 x 246 x 21

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