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RETAIL SCORECARD
Language
Spanish
Spanish
Book
Hardback
La satisfacción del cliente se ha convertido en uno de los objetivos fundamentales del sector retail...
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Libristo code: 35968981
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47 b
47 b
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La satisfacción del cliente se ha convertido en uno de los objetivos fundamentales del sector retail. Poniendo el foco en el cliente, seremos capaces de definir las estrategias necesarias para atraer, satisfacer y retener a los futuros y actuales consumidores que marcan la razón de ser de una empresa. Para que se pueda medir de manera significativa, una estrategia debe estar orientada a los resultados, ser comprensible para todos y priorizar las acciones centrándose en lo que realmente es importante. Cuando se cumplen estas condiciones, es más probable lograr los objetivos fijados por esa estrategia.
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About the book
Full name
RETAIL SCORECARD
Author
MARCOS ALVAREZ
Language
Spanish
Spanish
Binding
Book - Hardback
Date of issue
2021
Number of pages
256
EAN
9788418464478
Libristo code
35968981
Publishers
PROFIT EDITORIAL INMOBILIARIO
Weight
220
Dimensions
150 x 230
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