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Austrian Post 5.49 €
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Language
French
French
Book
Paperback
Comprendre pourquoi un produit est clairement identifié, distingué des autres et reconnu pour des qu...
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Libristo code: 37160892
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78 b
78 b
31.99
€
VAT included
In stock at our supplier
Shipping in 14-17 days
Delivery to Austria
Delivery to Austria
Up to 30 days for returns
Customers also purchased
Comprendre pourquoi un produit est clairement identifié, distingué des autres et reconnu pour des qualités particulières apparait comme une question essentielle pour saisir le fonctionnement de l'économie. À partir de l'étude des productions alimentaires, du marché du luxe ou des fournitures de la marine, cet ouvrage collectif offre une perspective historique inédite qui montre que la réputation des produits, des marques et des origines géographiques est le résultat de stratégies commerciales, mais relève aussi d'enjeux culturels, sociaux et politiques.
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About the book
Full name
Réputation et marché
Language
French
French
Binding
Book - Paperback
Number of pages
306
EAN
9782757435601
Libristo code
37160892
Weight
498
Categories
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