Contact
How to shop
Delivery
Shopping guide
Representing Sport
English
127 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
41.99
€
/
Paperback
19.99
€
Sport stories and sports coverage are transforming the media. Live sports events are central to the success of new TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of 'human interest' for the global news and entertainment industry. Sport is big money and the media industries, including the new Internet-based providers, are not slow to capitalise on its potential. Rod Brookes argues that globalisation and commodification have changed the way in which sport is represented in the media and conversely, that the media themselves have played a major role within these processes. Drawing on a wide range of international examples, he shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalisation has transformed this role. Above all, media representations of sport raise complex interrelated issues of nation, 'race' and 'gender' which ultimately have implications for society as a whole.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
6.99
€
/
Hardback
42.59
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?