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Relationship Marketing
Language
English
English
Book
Hardback
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketi...
Libristo code: 10043603
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613 b
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with target
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EWA KASP
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About the book
Full name
Relationship Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
264
EAN
9781138136946
ISBN
9781138136946
Libristo code
10043603
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
156 x 234 x 16
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