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Relationship Marketing
Language
English
English
Book
Paperback
Extends the analysis of the change in the marketing rationale from a crude concern for increased mar...
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Libristo code: 04400187
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182 b
182 b
74.39
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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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About the book
Full name
Relationship Marketing
Author
Martin Christopher
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
264
EAN
9780750648394
ISBN
0750648392
Libristo code
04400187
Publishers
Taylor & Francis Ltd
Weight
426
Dimensions
156 x 234 x 14
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