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Reframe The Marketplace

The Total Market Approach to Reaching the New Majority

Language EnglishEnglish
Book Hardback
Book Reframe The Marketplace Jeffrey L. Bowman
Libristo code: 03025976
Publishers John Wiley & Sons Inc, September 2015
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one the... Full description
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Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

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About the book

Full name Reframe The Marketplace
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 192
EAN 9781119100256
ISBN 9781119100256
Libristo code 03025976
Weight 370
Dimensions 237 x 164 x 21
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