Contact
How to shop
Delivery
Shopping guide
Rebrand Right
English
38 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
6.99
€
/
Paperback
25.59
€
Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue?
Are you wondering where to start and what it takes to do it successfully?
Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow. You can't afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies.
Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. Let's get your rebrand right. 'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots 'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG 'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
15.39
€
/
Paperback
16.69
€
/
Paperback
15.49
€
/
Paperback
16.39
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?