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Firms are fighting everyday to gain market share and to build a brand. To achieve this they use various marketing techniques to win the hearts of customers and for that they need to connect with customers without the traditional marketing strategies. In the present era Internet has emerged as one of the biggest forms of communication. It has not only changed the way people interact everyday but also the way companies communicate. Internet has virtually merged the real world with the virtual world and companies slowly understand this, even the publishing and printing industry understands this. Technology has completely changed the way publishing industry use to work, E-book readers, tablets, smart phones have further changed the way books were once read. Here I am trying to analyze how to make use of technology and integrate it with various management and marketing techniques to shoot up the business of an e-commerce company with special reference to sauda.com
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