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Ratings Analysis
Language
English
English
Book
Paperback
This fourth edition of 'Ratings Analysis' describes and explains the current audience information sy...
Libristo code: 06717300
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337 b
337 b
137.69
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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
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About the book
Full name
Ratings Analysis
Author
Lawrence W. Lichty
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
328
EAN
9780415526524
ISBN
9780415526524
Libristo code
06717300
Publishers
Taylor & Francis Ltd
Weight
462
Dimensions
157 x 225 x 18
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