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Quantitative Research Methods in Consumer Psychology

Contemporary and Data Driven Approaches

Language EnglishEnglish
Book Hardback
Book Quantitative Research Methods in Consumer Psychology Paul Hackett
Libristo code: 17583534
Publishers Taylor & Francis Ltd, December 2018
Quantitative consumer research has long been the backbone of consumer psychology producing insights... Full description
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in qu

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About the book

Full name Quantitative Research Methods in Consumer Psychology
Author Paul Hackett
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 414
EAN 9781138182691
ISBN 9781138182691
Libristo code 17583534
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 152 x 229 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
Society & Social Sciences > Psychology > Psychological methodology
Society & Social Sciences > Psychology > Occupational & industrial psychology
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