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PUBLICITÉ ET TRADUCTION
Language
French
French
Book
Paperback
Ce livre tente d'explorer l'un des aspects majeurs de la communication à l'heure actuelle. Il s'agit...
Full description
Libristo code: 34558076
?
64 b
64 b
26.09
€
VAT included
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Delivery to Austria
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Ce livre tente d'explorer l'un des aspects majeurs de la communication à l'heure actuelle. Il s'agit de la publicité internationale et de son corollaire, la traduction publicitaire. L'auteur démonte les mécanisme d'adaptation et les stratégies de communication mises en uvre par les mutinationales pour conquérir de nouveaux marchés.
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About the book
Full name
PUBLICITÉ ET TRADUCTION
Author
GUIDERE
Language
French
French
Binding
Book - Paperback
Date of issue
2022
Number of pages
314
EAN
9782738488275
Libristo code
34558076
Publishers
Editions L'Harmattan
Weight
438
Dimensions
135 x 215 x 19
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