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Public Relations

Konzepte und Theorien

Language GermanGerman
Book Paperback
Book Public Relations Michael Kunczik
Libristo code: 01758218
Publishers UTB, December 2009
Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über "Public Relations" in Th... Full description
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Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über "Public Relations" in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissenschaft und PR. Dabei werden Probleme wie Theoriebildung, von Theorie und Empirie sowie der Verwertbarkeit wissenschaftlicher Befunde und Ethik behandelt. Die Entwicklung der deutschen PR-Theorie schließt sich an. Einen weiteren Schwerpunkt bilden die PR-Theorien, die auf die Managementfunktion von PR verweisen. Die aktuelle Diskussion um PR als symmetrischer Dialog wird ebenso behandelt wie neue systemtheoretische Ansätze.

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About the book

Full name Public Relations
Author Michael Kunczik
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 520
EAN 9783825222772
Libristo code 01758218
Publishers UTB
Weight 636
Dimensions 215

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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