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PRostoj PR dlya biznesa

Name: PRostoj PR dlya biznesa
Brand: LAP Lambert Academic Publishing
SKU: 02833189
Price: 21.19 EUR
Availability: InStock
Author: Galina Sahnevich
ISBN: 9783659796739

Galina Sahnevich

Language

Russian

Book Paperback

Libristo code: 02833189

Publishers LAP Lambert Academic Publishing, October 2015

PR (public relations) - jeto kommunikativnye tehnologii, otdel'nyj vid biznesa, slozhnaya mnogofunkc... Full description

Libristo code: 02833189

52 b

21.19 € VAT included

In stock at our supplier Shipping in 5-8 days

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PR (public relations) - jeto kommunikativnye tehnologii, otdel'nyj vid biznesa, slozhnaya mnogofunkcional'naya deyatel'nost', napravlennaya na sozdanie i podderzhanie pozitivnyh otnoshenij mezhdu organizaciej i ejo celevoj auditoriej. V usloviyah informacionnogo obshhestva rol' dannogo napravleniya v povyshenii jeffektivnosti biznesa vozrastaet. Krupnye kompanii imejut special'nye otdely i departamenty po svyazyam s obshhestvennost'ju, a dlya melkogo biznesa jeto ne vsegda vygodno, pojetomu zanimat'sya piarom v jetom sluchae zachastuju prihoditsya samostoyatel'no. V knige "PRostoj PR dlya biznesa" na konkretnyh primerah rassmotreny sposoby vzaimodejstviya s celevymi auditoriyami, SMI, sposoby formirovaniya imidzha, sozdaniya informacionnyh povodov i organizacii special'nyh sobytij, a takzhe metody ocenki jeffektivnosti primeneniya PR-tehnologij. Kniga rasschitana na predprinimatelej, a takzhe vseh, kto v prostoj i populyarnoj forme hochet uznat' o PR-tehnologiyah.