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Promoting Fashion
Language
English
English
Book
Paperback
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book sh...
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Libristo code: 19124165
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The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.
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About the book
Full name
Promoting Fashion
Author
Barbara Graham, Caline Anouti
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
224
EAN
9781786272157
ISBN
1786272156
Libristo code
19124165
Publishers
Laurence King Publishing
Weight
810
Dimensions
256 x 189 x 16
Categories
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