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Books in English > Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations > Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition

Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition

Name: Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition
Brand: John Wiley & Sons Inc
SKU: 04952183
Price: 69.99 EUR
Availability: InStock
Author: Sfr
ISBN: 9781118693094

Sfr

Scott C. Stevenson

Language

English

Book Paperback

Libristo code: 04952183

Publishers John Wiley & Sons Inc, July 2013

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan... Full description

Libristo code: 04952183

171 b

69.99 € VAT included

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.