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Professione visual merchandiser. Progetto e design di interni e vetrine

Name: Professione visual merchandiser. Progetto e design di interni e vetrine
Brand: Ikon
SKU: 36874465
Price: 50.79 EUR
Availability: InStock
Author: Silvia Belli
ISBN: 9788889628454

Silvia Belli

Language

Italian

Book Paperback

Libristo code: 36874465

Publishers Ikon, February 2020

In un contesto economico così competitivo come quello odierno, per i brand è indispensabile non solo... Full description

Libristo code: 36874465

124 b

50.79 € VAT included

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In un contesto economico così competitivo come quello odierno, per i brand è indispensabile non solo distinguersi, ma soprattutto stimolare gli utenti studiando le soluzioni strategiche più efficaci per influenzare il processo d’acquisto. Per attrarre l’attenzione del consumatore il visual merchandiser deve possedere competenze che spaziano dal marketing al design, dalle regole sulla giusta illuminazione alla disposizione dei display espositivi. Questo manuale, ricco di fotografie provenienti da tutte le parti del mondo, partendo dal marketing esperienziale e dalle teorie del colore, analizza tutte le categorie di negozi e aiuta lo studente o il professionista che vuole approfondire tutti gli aspetti del visual merchandising a progettare la migliore soluzione espositiva di vetrine e punti vendita.