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Language
German
German
Book
Paperback
Die EU-Medienminister beschlossen eine EU-Richtlinie, nach der Product Placement im Fernsehen innerh...
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Libristo code: 09490566
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Die EU-Medienminister beschlossen eine EU-Richtlinie, nach der Product Placement im Fernsehen innerhalb der Europäischen Union künftig legal sein soll. Ziel der Richtlinie ist es die europäischen Medien auf dem internationalen Markt konkurrenzfähig zu machen. 60 Prozent der Fernsehzuschauer hatten in einer Studie einen positiveren Eindruck von der Marke, sobald sie diese in einer Fernsehsendung gesehen hatten.
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About the book
Full name
Product Placement
Author
K. Zirkel
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
18
EAN
9783737936378
ISBN
3737936374
Libristo code
09490566
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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